All 15 ideas at a glance
Why LinkedIn works for web3 founders
LinkedIn is where the people who fund, hire, list and regulate web3 projects spend their working day. Rob Wynn, who sells compliance software to web3 companies, says buyers are not on LinkedIn to read praise of a product. They want useful answers, and a founder profile is where they look for them.
Fracas, a web3 marketing agency, says founder profiles reach further than company pages, and that a post with an external link gets about 60% less reach. Put links in the first comment. Write with the words your reader uses on calls, such as custody, KYC tier, validator or MiCA, so the right person sees their own problem in your first two lines.
- Vertical video (4:5 or 9:16): LinkedIn's video ad specs list 4:5 and 9:16 as vertical ratios. A talking head or a screen recording fits a tall frame, and a phone reader can watch it without turning the screen.
- Document carousel (PDF): LinkedIn turns an uploaded PDF into a swipeable card with a page counter. Reathy recommends a portrait 1080 by 1350 page. Use it for tiers, steps and checklists, because readers save those.
- Poll: A poll question can be up to 140 characters, with up to four options on desktop and Android and up to 30 characters each. The author sees the vote count for each option, which tells you what your readers already know.
- Text post with one opinion: Plain text, no link, one clear point of view and a question at the end. Myths, hiring warnings and launch advice work best in this format because the reply thread does the rest.
15 LinkedIn content ideas for web3 founders
Plain-English explainers
These posts answer the questions your buyers ask on calls. Each one saves you from explaining the same term three times in a week.
Vertical video under 60 seconds
1. What [term] means for a [treasury lead or partner bank], in 60 seconds
Why it works: Treasury leads, investors and bank partners often hear a term on a call without being able to define it. A short explainer gives them the definition before the next meeting. Faye Clark explains digital assets to institutional investors in short parts and keeps the language plain.
Document carousel, 6 to 8 slides
2. Which KYC tier does [product] need in [country]? A slide per tier
Why it works: Tiered KYC and regional rules confuse anyone who onboards users or briefs a vendor. A carousel with one tier per slide gives ops and compliance leads something they can save and forward. It also shows your team knows where the limits sit.
Text post
3. '[Belief users repeat]' is the sacred cow of [your category]
Why it works: Founders repeat beliefs about users that few teams have tested in their own product. Naming one gives product and growth leads a reason to reply with what they see. Charlie Simpson does this on gas fees by naming the belief and then describing the user problem behind it.
Screen recording, under 60 seconds
4. I tried to [task] with a new wallet. Here are the [number] places I got stuck
Why it works: Wallet setup, network switching and gas approvals are where new users give up. A screen recording shows buyers and partners the real steps, and shows your engineers what they have stopped noticing. It works best when the test is honest and the stuck points are real.
Life at the desk
A web3 team does its work in places outside the pitch deck: a testnet dashboard late at night, a hiring tracker, a conference hall. These ideas show that work without showing private data.
Screen recording, 30 to 60 seconds
5. What is on my screen when [testnet or bridge] [symptom]
Why it works: Engineers, validators and partners want to see how a founder handles a live problem. Logs and a dashboard show judgment better than a post about company culture. Blur wallet addresses, keys and customer names before you record.
Text post
6. We changed our take-home test after [specific problem]
Why it works: Security warnings about malware hidden in crypto job tests are already circulating on LinkedIn, so strong candidates check before they run code. A post that says how your process changed shows you know the risk. It also tells candidates what to expect before they start.
Text post or carousel
7. Three things I heard about [regulation] at [conference] this week
Why it works: Conference season brings a lot of recaps, so the ones that name a specific panel and say what the founder will do about it stand out. Compliance buyers read regulation recaps for the one point they need to act on.
Text post, 3 to 5 lines
8. Week [n] building [product]: what shipped, what broke, what we cut
Why it works: Investors and partners read a short build log to see whether a team ships and how it decides. Keeping it to three lines and always including a cut shows your trade-offs. It is the easiest post to repeat every week.
Proof from the work
Proof on LinkedIn is the data you can show: your own search results, your reading of a report, a client's result. Each one needs a source or permission before you post.
Text post or carousel
9. I reviewed [number] open [role] listings in crypto this month. Here's what they asked for
Why it works: Hiring managers and candidates both read market data for their own decisions. A post built on searches you ran yourself is hard to dismiss, and it puts your company next to the skills you need. Harry Durkin counts his own live searches and states the pattern in the first line.
Text post with a chart
10. [Report name] says [stat]. Here is what I see in our [onboarding or sales] data
Why it works: A report tells readers what the market does. A founder can add what happened in their own product, which is the part a report cannot show. Readers who share the report see your reaction next to it.
Text post or short document
11. [Client] went from [before] to [after] after we changed [one thing]
Why it works: Buyers want proof from a customer, but many web3 contracts and NDAs stop you from naming one. A result told in the client's own approved words is safer than a logo. Get written approval and check the contract before you post.
Conversation starters
These posts ask your readers for something: a vote, an opinion or a checklist to save. The replies show you what your buyers care about.
Poll with four options
12. Where do you check a [project type] before you [connect a wallet or trust it]?
Why it works: A poll takes one tap to answer, and the vote count shows where your readers get their information. That tells you where to spend your next post. LinkedIn's poll FAQ says the author sees the votes for each option.
Carousel or numbered text post
13. [Number] questions to answer before you [list a token or launch on a new chain]
Why it works: Checklists get saved, and founders answer them in their own comments. Each question should be specific enough that a launching team can answer it that week.
Text post
14. Stop [practice] until you have [prerequisite]
Why it works: A firm opinion from a founder who has done the work gets replies from people who disagree. Foundera says contrarian posts draw strong replies, but only when the author can defend them. Pick a practice you have seen fail in a real launch.
LinkedIn newsletter edition
15. Notes from [ecosystem] calls, [month]: [three topics that came up]
Why it works: LinkedIn sends each new newsletter edition as a notification to subscribers, so readers come back on purpose. A monthly note on what partners asked you gives you a regular reason to write and a list of topics for the next one.
Best practices for LinkedIn as a web3 founder
How often to post
Start with two posts a week for eight weeks, and make one of them a video, carousel or poll. This is a starting point we chose, not a rule LinkedIn publishes. Track replies from people who could buy, hire or invest, not only likes, and drop any format that gets no replies after a month.
Tools that help
Sycamore: Add word-synced captions to a talking-head or screen recording before you export it for LinkedIn. Use it for the explainer and wallet walkthrough videos.- LinkedIn document post: Upload a PDF to make a carousel. The document title shows under the card, so write it as a short hook.
- LinkedIn polls: Built into the post composer. Use it for the conversation starter polls, with the question under 140 characters and options under 30.
- LinkedIn newsletters: Use for a monthly edition if you have a steady list of questions from calls. Subscribers get a notification for each new edition.
- Any slide tool that exports PDF: Design the carousel pages and export them as one multi-page PDF. Reathy's guide says any tool that does this will work.
Do
- Say any paid relationship or token payment in the first line of the post. The FTC expects a clear disclosure of material connections, and the SEC has acted against promoters who did not disclose compensation.
- Blur wallet addresses, API keys, seed phrases and customer names before you record or screenshot.
- Put links in the first comment, not the main post, because external links cut reach.
- Use the words your buyers use on calls, such as KYC tier, custody, validator and MiCA, in the first two lines.
- Check the contract for an NDA before you name a client or show their data.
Don't
- Don't post token prices, 'to the moon' language or implied returns. The SEC's case against Paul Pierce turned on undisclosed pay and hype like that.
- Don't cross-post a Twitter or Telegram thread to LinkedIn unchanged. The same words land differently with a professional audience.
- Don't post a view you can't defend in the comments. Foundera's rule is that if you can't handle a hard comment, don't post it.
- Don't use a poll with five vague options. Keep it to four answers a reader can pick in a second.
- Don't show a customer's dashboard or name a customer without written permission.
More content ideas
More LinkedIn ideas: Accountants, Business Coaches, Lawyers, Management Consultants, SaaS Founders