All 15 ideas at a glance
Why LinkedIn works for accountants
Business owners, controllers and finance staff look up a named accountant on LinkedIn before they call one. Your headline and your posts tell them which clients you work with. A post about S corporation filing dates is seen by the owners who file them, and that is the reader who can hire you.
The same people refer work. Other accountants, bankers and attorneys read posts too, and a post that explains a rule clearly is one they can send to a client. Choose the reader before you film or write: an owner, a fellow accountant, or someone thinking about entering the profession.
- Short native video (under 90 seconds): One question, one answer, filmed at your desk. Clients ask the same questions every season, so a short answer can be recorded in one take. LinkedIn accepts videos from 3 seconds to 15 minutes, so a short clip fits without any trimming.
- Document post (swipeable slides): Checklists and step lists fit a slide deck. The client can save the PDF and send it back to you with the papers pulled. LinkedIn takes PDFs up to 100 MB and 300 pages, and portrait 4:5 slides at 1080 x 1350 px fill more of a phone screen.
- Long-form screen walkthrough (up to 15 minutes): Bookkeepers and in-house accountants search for how to do one step in their software. A screen recording with sample data answers that search in the post itself, and LinkedIn allows up to 15 minutes.
- Text post: Most accountant posts that get read are short text. A list of four questions or three rules is quick to write between clients, and it does not need a camera or a clean desk.
15 LinkedIn content ideas for accountants
Deadlines and busy season, from your own calendar
These ideas use the dates and weeks your clients already ask about. They give you a reason to post at the same time each year, and they show what you do before and after a deadline.
Text post, or a short video of you reading the dates off a screen
1. Which deadline applies to which business, this month
Why it works: Owners mix up filing dates for LLCs, S corporations and partnerships, and a reminder that names the entity type is read by the people it hits. Check each date against the tax authority's own page on the day you post, because a wrong date in a reminder costs you trust. Starting with the entity type makes each reader check their own situation.
Text post with a short list
2. What I chased in the week after the deadline
Why it works: Clients who sent documents late often do not know what that delay cost. A list of what you chased after the deadline shows that the work is not finished when the return goes in. Other accountants recognise the same missing items, which makes the post easy to share with their own clients.
Document post (carousel), one document per slide
3. The papers to pull before I can start your return
Why it works: Most clients get the first step wrong: they do not know which papers to pull. A deck with one item per slide lets them save it and work through it at the kitchen table. The same slides work for households and for business owners, with the items changed.
Text post, or a short video shot at your desk
4. One honest busy-season week, in lines
Why it works: Clients see the deadline but not the work between their own deadlines. A week laid out line by line explains why replies take a day, and why a client who mentions a house sale two days before the due date creates extra work. Peers in the profession know exactly what the lines mean.
Plain answers to the questions clients send you
Clients ask the same questions every season, and most answers take under a minute to say. Each idea below turns one question you already answered into a post.
Short video (under 90 seconds)
5. The question I got most this week, answered on camera
Why it works: People who asked the question are the ones most likely to watch the answer. A short answer in your own voice shows how you explain things, which is what a client needs before they hire you. State the question first so the viewer knows within a few seconds whether it is theirs.
Text post
6. The refund myth that hides a late quarterly payment
Why it works: Owners who get a refund in April assume they had no problem all year. A refund does not show whether each quarterly payment was made on time, and this myth reaches owners who pay estimated tax. A myth post that states the wrong belief in the client's own words, then gives the check to run, is one a client will forward.
Text post, or a carousel of four slides
7. Four things I check before I answer a quick tax question
Why it works: Clients ask 'quick' questions by text or at the school pickup line. The details that make a quick answer wrong are the tax year, the full facts and the entity type. A post that shows you asking those checks teaches clients to send you the facts, and other accountants save it for their own use.
Short video, with the document on screen
8. What one line on your statement actually means
Why it works: Clients read one line on a form or statement and guess what it means. A 45-second walkthrough of that one line, with the document filmed or drawn on screen, answers the question clients ask most often about that paper. Use the form's own wording so the viewer can match the words to their copy.
Inside the work, with client details removed
These posts show the work itself. Each one uses sample data, a generic file or your own process, and nothing that identifies a client.
Long-form screen walkthrough (up to 15 minutes), or a short clip of one step
9. Reconciling one bank account, step by step on screen
Why it works: Bookkeepers search for how to finish one step, and a recording that names each click answers that search in the post. Use sample data only and cover one step, not a whole month-end. A recording of one step is also easy to reuse for a client who asks how you do it.
Text post
10. Reconciled does not mean the books are right
Why it works: Clients hear 'reconciled' and think the books are finished. A text post that names what a reconciliation tests, and what it cannot catch, explains the review you do after it. Owners who understand the gap are the ones who ask for the review.
Document post (carousel), or a text post with a checklist
11. What we set up in a new client's first week
Why it works: Onboarding is the work clients never see. A list of what you set up in week one, such as access, the document folder and the first close date, answers the question new clients have about what happens next. Peers who run their own onboarding can copy the list.
Short video, filmed at your desk
12. One policy clause, read out and translated
Why it works: Staff ask the same question about a policy: what does it actually say? Reading one clause on camera, then saying what it means in practice, answers that in one take. Keep it to one clause so the viewer does not have to scroll through the whole document.
Rule changes, hiring and the path into accounting
These posts show how you think. Each one is for a reader who is deciding something: whether a rule change affects them, whether to hire you, or whether to take an accounting job.
Document post (carousel)
13. What changed this year, and the paperwork each change needs
Why it works: A rule change on its own sells nothing, but a list of changes with the paperwork each one needs tells an owner what to keep this year. A deck the reader can save is a planning checklist, and it reaches the owners who plan with you.
Text post
14. Three interview rules from the other side of the table
Why it works: Accountants who are hiring or being hired read career advice written by people in the same job. A list of three rules you would give a candidate shows your standards to the people who could refer staff to you. It also helps the candidates who read it.
Text post
15. What busy season is really like, told before the offer
Why it works: New staff in public accounting often expect a standard week. Telling a candidate what busy season involves before the offer keeps the hires you make and shows candidates that the firm is straight with them. The same post is a recruiting tool that costs nothing to share.
Best practices for LinkedIn as an accountant
How often to post
Start with one post a week for eight weeks, and add a second post in each deadline month, because that is when clients are most likely to ask the questions you are answering. Keep a list of the 15 ideas and use each once before repeating one. Track which ideas get replies from clients, and move those to the top of the list.
Tools that help
LinkedIn video uploader: Upload your video, then add auto-captions (LinkedIn lists support in 10 languages) or upload a caption file, pick a thumbnail, and trim the start and end before you post. Keep the edges of the frame clear of text, since LinkedIn's interface can cover them.
Sycamore: Adds word-synced captions to a short video you film at your desk, so you can pick a caption style and fix any word before you export an MP4 to upload.- Your phone's screen recorder: Records one software step for a walkthrough. Open a sample or test file first, never a live client file, and check the recording for any name or number before posting.
- A slide tool that exports PDF: Builds the carousel. Export at portrait 4:5 (1080 x 1350 px) as a PDF, under 100 MB and 300 pages, so the document post displays cleanly on a phone.
Do
- Check every deadline against the tax authority's own page on the day you post it, and write the date from that page.
- Name the entity type, form or state in the first line of a deadline or rule post, so the right reader stops to read.
- Put the questions clients actually send in their own words, in quotes or near-quotes, and answer them in the post.
- Add captions to every video, and check the auto-captions before you post, since LinkedIn lets you review them.
- Use sample data, a test company or a generic form for every screen, and check each frame for a name or a number.
Don't
- Don't post a client's return, numbers, name, or a screenshot of their software, even with the name cropped out or the first name only.
- Don't promise a refund, a saving or a result, or write any claim you cannot back up. The AICPA advertising rule bars misleading claims.
- Don't answer one client's tax problem in a comment or post. Give general information, and say the answer depends on the facts of each return.
- Don't post a deadline from memory. A wrong date in a reminder costs you the trust you were building.
- Don't post 'busy season is brutal' without a fact behind it, such as a number of returns, a day you stop answering email, or a process you run.
More content ideas
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