All 15 ideas at a glance
Why LinkedIn works for business coaches
Business owners and managers check the person behind a coach before they book a call. Your profile and recent posts answer the questions they would otherwise ask in a first meeting: what you have run, who you help and whether you have helped someone in their position.
Many business coaches get their first calls through referrals and networking groups. A post gives the person who referred an owner something to forward, and it shows the owner how you think before they sit down with you.
- Vertical video under 90 seconds: Owners watch on a phone between meetings. A talking-head clip with the answer in the first ten seconds suits that, and you can cut it from a longer session or call you already recorded.
- Carousel (document post): Each slide can be one step of a process owners already run, like a weekly review or a 90-day plan. Owners save carousels to use later, which gives the post a longer life than a single feed view.
- Text post with a numbered list: Owners save a short list and copy it into their own notes. Text posts take the least time to make, so they fit the weeks when your calendar is full of client calls.
- Newsletter edition: Each edition goes out to subscribers as a notification. A monthly letter of owner questions brings the same people back without a new post every day.
15 LinkedIn content ideas for business coaches
Client proof you can share safely
These ideas turn client work into posts. Each one needs the client's written permission, and any result needs a line on what typical clients get.
Text post with one image
1. How a [job title] went from [before situation] to [result] in [number] months
Why it works: Owners weighing a coach want to see someone in their position who got a result. A founder with the same problem will read the whole story. Use the client's job title and industry, not their name, unless they agree to be named.
Short text post with a screenshot of the message
2. What [client first name] wrote to me after session [number]
Why it works: A client's own words carry more weight than your summary of their progress. Owners often message their coach about small wins, like a hard conversation with a partner or a decision made faster. Ask first, and cover the name and the company in the screenshot.
Carousel, four to six slides
3. The calendar before we worked on it
Why it works: Most owners cannot describe how their week went wrong, but they recognize a calendar full of meetings with no time for sales. The post shows the work without naming anyone. Blur every name, client and company on the screen before you export.
Practical how-tos owners can use this week
These posts give owners a tool they can use before your next call. Each one gives the reader something to save and act on.
Text post with a numbered list
4. The five-question weekly review I run with owners
Why it works: Owners know they should review their week but rarely have a checklist. Five questions in one post are easy to copy into a notes app. You get asked about this in the first session, so the post answers it before the call.
Vertical video under 90 seconds
5. Where did all the money go after a busy season?
Why it works: Owners with full calendars still get a shock in the slow months, and it comes up on calls each time the season turns. A talking-head video answers the question in the owner's own words and gives them a list to check on their own bank statement.
Carousel, five to six slides
6. Five questions before you hire your first [role]
Why it works: An owner making a first hire usually does it alone and often regrets the timing. A checklist they can save reads like a work tool, so it gets saved and shared. It also gives you a reason to start a conversation that can turn into a discovery call.
Carousel, five slides
7. A 90-day plan for the quiet months
Why it works: Owners in a quiet season often wait for work to come back. Three 30-day blocks give them a plan for the weeks they would normally lose. Use the months your own clients call quiet, not a generic calendar.
Text post, four to six lines
8. Hire a salesperson after the sales process, not before
Why it works: Owners repeat advice they heard at a conference, so a post that disagrees with a common idea starts a discussion. The comments come from owners who have been there, and you can answer them in your inbox afterwards.
Behind the scenes and personal stories
These posts show how you work and what you learned from doing it. They build trust before an owner has spoken to you.
Text post with a short story
9. The question I stopped asking my clients
Why it works: Owners trust a coach who admits a mistake, and the method becomes more believable after. A story from a session shows how you think. It works for coaches who use a framework, because the story is about how they used it, not the framework itself.
Text post with three short bullets
10. What I used to charge and what changed on my calls
Why it works: Owners compare business coaches on price first, so a pricing story gives them the reasons behind a package. Only share real figures you are comfortable publishing. If a client's money is involved, get their consent first.
Vertical video under 60 seconds, shot from above
11. What is on my desk before a founder session
Why it works: Owners picture a coach's work as talking. Showing the notebook, the one-page plan and the timer makes the process visible. Keep any client file, screen or name out of frame, because what happens in a session is confidential.
Text post with four numbered steps
12. How an owner works with me, step by step
Why it works: Owners do not know what working with a coach involves, and that uncertainty stops them from booking. A step-by-step post with dates shows the first 90 days. It also gives a referrer something to send.
Conversation starters and buyer questions
These posts start a conversation with owners who are close to hiring a coach. Each one ends with a reply you can follow up on.
Text post with three options
13. Which one is taking most of your week right now?
Why it works: Owners answer a question with options faster than an open one. Pick the three problems you hear most on discovery calls, and write them in the words owners use, like cash in the bank or a team that cannot close.
Text post, six to eight lines
14. What I would check before hiring a business coach
Why it works: Owners compare coaches on price and the sales call, and rarely on whether the coach has run a business. A buyer's checklist speaks to people who are evaluating you, and it lets you say what you do differently. Talk about your own experience only, never another coach's failings.
Newsletter edition, roughly 600 words
15. [Month] owner questions, answered
Why it works: Owners with a question keep reading when the answer is short and comes on a schedule. Each edition notifies subscribers when it goes live, so a monthly letter brings readers back without a daily post. Keep every question general and anonymous.
Best practices for LinkedIn as a business coach
How often to post
Start with two posts a week, one video and one text or carousel. Move to three after four weeks if you can keep that pace without dropping client work. Film in batches, for example four vertical clips in one afternoon, so the posting does not compete with calls.
Tools that help
- LinkedIn native video captions: Add auto captions from the share box or upload your own caption file. Auto captions cover 10 languages, so check the text before you post.
- LinkedIn document post: Upload a PDF or PowerPoint file as a carousel. Keep the file under 100 MB and 300 pages.
- LinkedIn newsletter: Create a newsletter from the Write article option on your homepage. Use it for the monthly owner-questions letter in idea 15.
- Sycamore: Add captions to a talking-head video before you post it, then export an MP4 to upload.
Do
- Get written permission before any client detail, quote or result goes in a post, and show the client the exact draft.
- Put what typical clients get in the same post as any big result, not in a footnote.
- Film where owners picture you work: the desk, the notebook, the call room. Keep client files and screens out of frame.
- Use the words owners say on calls, like cash in the bank or the team will not close, instead of coaching terms.
- Keep a list of the questions owners asked on your last ten calls and use them as hooks.
Don't
- Don't post a client's name, company, city and revenue in the same post.
- Don't put a disclaimer such as results not typical under a big number and treat it as enough.
- Don't post a session recording or any frame that shows a client's face or name.
- Don't copy another coach's hook word for word, and don't name other coaches in a critical post.
- Don't end every post with a sales pitch. One short call to action at the end is enough.
More content ideas
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