All 15 ideas at a glance
Why Facebook works for general contractors
Many homeowners check a contractor's Facebook page before they call, especially after a referral or a search for a trade in their town. Local town and neighborhood groups are the other path. People post asking who to hire, and a contractor whose recent work is already on a page is easy to name in a reply.
Your page does three jobs. It shows you are on the job, it answers the questions a homeowner asks before signing, and it gives neighbors something to point to. Film the work you already do, and keep your license number and business name visible.
- Vertical short video (Reel): Meta's help center says Reels can be any length or orientation and recommends vertical video. A phone held upright on a job site fills the screen with the work, and a short clip can be shot between two tasks.
- Photo carousel: Several photos in one post show a sequence in order, such as protection, demo and the reveal. It also works for a checklist of questions for bidders, which homeowners save and forward.
- Text post with one photo: A short written post takes a few minutes. It suits slow-season planning, a note about a delay, or a question for a local group.
15 Facebook content ideas for general contractors
Show the job as it gets built
These come from work you already do on site. Pick up the phone at the right moment and you have a post.
Vertical short video (under 60 seconds)
1. Day one: what we put down before the first wall comes out
Why it works: Homeowners worry about dust and damage to the rest of the house, and the protection work is the part they never see on a visit. A clip of floor board, plastic and zipper doors answers that worry before they ask. Every job has a day one, so you never have to stage this.
Time-lapse Reel (under 60 seconds)
2. Framing day in 30 seconds
Why it works: A time-lapse compresses a day or a week of framing or demolition into one clip a homeowner can watch in a single pass. It shows how fast your crew moves and the order the house goes up in, which a visit to the site rarely shows. Lean the phone on a bucket or a tripod and take one frame every few seconds.
Short video with a spoken walk-through
3. The rough-in failed. Here is the fix.
Why it works: A failed inspection makes homeowners wonder whether the crew knows the code. A short, plain account of what the inspector flagged and how you fixed it answers that. It also shows the inspection process your client will go through with you.
Text post with one photo
4. Where the windows are, and when they land
Why it works: Long-lead items like windows, doors and cabinets are often what holds up a remodel. A short post on what is on order and when it should arrive tells current clients the plan and shows new visitors how you run a job. It also gives you a reason to show the crew working on something else in the meantime.
Explain what homeowners never see
Homeowners compare bids using words they do not use every day. These posts put the terms and paperwork into your own words.
Vertical short video (under 60 seconds)
5. What a permit changes on your house
Why it works: Two bids for the same bathroom can differ because one includes the permit and inspections and the other does not. A clear explanation of what a permit triggers in your town, such as code upgrades to the rest of the house, explains that gap and makes your bid easier to read. Name your local building department's rules so the homeowner can check them.
Photo carousel (3 to 5 slides)
6. What a change order is and how we price one
Why it works: Change orders are the moment many homeowners feel a job got expensive. A slide set that explains what triggers one, such as hidden rot, a client upgrade or a code requirement, and how it is priced and approved before work starts, gives the homeowner something to save and check against their contract.
Photo post with a text card
7. Five questions to ask every bidder
Why it works: Bids look alike on paper, so a homeowner needs a short list of questions to compare them. Post the questions a homeowner should ask: who pulls the permit, who is on site each day, how change orders are priced, what each payment is tied to, and who answers the phone on a weekday morning. Answer them in the caption, and your bid can be the one that answers them all.
Proof and handover
These show the finished work, the walkthrough and the follow-up. Get the client's written permission before you post anything from their home.
Reveal Reel (under 60 seconds)
8. The reveal, with the homeowner's words
Why it works: A reveal shows the change in motion, which still before and after photos can miss. Post it only with the client's written yes. Shoot exteriors the street already sees, and leave out house numbers, car tags and the street name. Neighbors in [town] are the ones who will recognize the look.
Short walk-through video or photo carousel
9. What we checked before you got the keys
Why it works: The last weeks of a job are when a homeowner looks hardest at the work. A walkthrough post shows that you compare what was built against the contract, room by room, and then close the punch list. Neighbors see how you finish a job, which they cannot see from the street.
Vertical short video (under 60 seconds)
10. Meet the person who runs your job
Why it works: Many homeowners meet the owner at the bid and then mostly see the foreman, so a short introduction sets expectations early. Show his name, what he runs on site and how he keeps the homeowner updated. Film it on a normal day at the job site, not in a staged setup.
Text post with two photos
11. A callback we fixed, and what caused it
Why it works: Homeowners ask what a warranty covers and what happens after handover. A real callback, with its cause and the fix, shows how you handle the problems that come later. Keep the client out of the post unless they agree to be named.
Start conversations in comments and groups
These posts ask people for an answer. Local groups are where homeowners ask who to call, so write for those questions.
Short vertical video (under 60 seconds)
12. The hiring mistake I see most often
Why it works: Homeowners searching for a contractor often do not know which questions matter. A post on one mistake, told as advice, gives them a reason to comment and a reason to remember your name. Pick a mistake that comes up on your own bids, not a made-up one.
Text question in a local group or on your page
13. What do you check first when you hire?
Why it works: A question that asks for a short list pulls replies from neighbors who are hiring now. It puts your name in a thread where people are already looking for a contractor. Post only in groups that allow it, and answer the useful replies yourself.
Text post with a planning checklist photo
14. Spring project planning: what to decide now
Why it works: Homeowners who want work done in spring often start asking in the slow months, when crews have open days. A planning checklist gives them something useful to do with that time and a reason to call you about dates.
Text post or short video answering three questions
15. Your questions this month, short answers
Why it works: Homeowners ask the same questions over and over, and one answer post saves a call. Pick the three questions you got most this month, answer each in two lines, and invite the next one in the comments. Your page becomes the place where they get straight answers.
Best practices for Facebook as a general contractor
How often to post
Start with two posts a week for four weeks: one short video from the job and one text post that answers a question. Keep it to a pace you can hold in a busy week, since a skipped week costs more than a shorter post. After a month, look at which format drew the most views on your own page and make more of that.
Tools that help
- Your phone's camera: Film vertical and hold steady, or lean the phone on a bucket for the time-lapse. Trim the clip before you post.
- Meta Business Suite: Post to your Page from a computer and check which of your posts drew views.
- Sycamore: Add word-synced captions to a job-site clip so a homeowner can follow it with the sound off or over the saw noise.
Do
- Get the client's yes in writing before you post anything from inside their home.
- Keep house numbers, car tags and the street name out of the frame, even on exterior shots.
- Keep your license number and business name on the page and in the ads that sell work. In California, the state board requires the license number on all advertising.
- Keep the words and the key part of a vertical shot in the middle of the frame. The caption and action buttons cover the bottom third of a Reel.
- Film the steps homeowners cannot see on a visit: protection, inspections and the walkthrough.
Don't
- Don't advertise work outside your license classification, and don't say in your ads that you are bonded. California law stops both.
- Don't use false or misleading claims in captions. In California, false or misleading advertising to induce a contract is a misdemeanor.
- Don't drop a sales pitch into a local group. Answer the question and let your page do the selling.
- Don't leave a client's photo up after they ask you to take it down, and don't post their home again without asking.
More content ideas
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