All 15 ideas at a glance
Why Facebook works for food trucks
Facebook is where people check a truck's schedule before they drive over. Your regulars want to know where you are and when the window opens, and a Page is the place they look for that answer.
A Page can also host events with a date, time and location, and those events are public. A truck with a clear weekly schedule, an event for each regular stop, and a few photos from the line gives a new person enough to decide on a Tuesday lunch.
- Vertical video in the Feed (9:16): Facebook's video chart lists 9:16 among the ratios the Feed supports, so a phone held upright at the window or in the kitchen works without cropping. Keep the clips short, since most of them are for one service.
- Photo carousel: Several cards in one post suit a list of questions, a weekly schedule or a set of prep photos. People can swipe through it on the lot while they wait.
- Facebook Event hosted by your Page: Events hosted by a Page are public and take a date, time, location and details. A recurring stop gets one event that people can find and mark each week.
- Text post with one photo: Closures, sold-out notices and catering prices are short. A text post with a photo of the board or the menu is read in seconds on a phone.
15 Facebook content ideas for food trucks
Where you will be and when
These posts answer the first question a new customer asks: will you be there when I am.
Short (under 30 seconds, vertical)
1. Parked at [spot] today: window open [time] until we sell out
Why it works: Regulars check the day's spot in the morning, and a short clip of the window with a line is faster to read than a schedule. Film it when you open so the time in the post is one people can still make. Use the same wording every day so people learn where to look.
Photo carousel or text post with the list
2. This week's stops: [first day] to [last day]
Why it works: If you work events and lots that change every week, the same question comes up in the comments all week. A weekly schedule post answers it once. Post it on the same day each week so it is the first thing people find.
Facebook Event hosted by your Page
3. [Truck name] at [lot name], every [day]
Why it works: A regular stop, like a brewery taproom or an office park lunch, is the one people plan around. An event gives them a date they can see on your Page and in Facebook Events. Create one for each regular stop and keep the name and time the same every week so people find the same event.
Text post with a photo of the board
4. 86'd: [item] is gone for today
Why it works: Customers already use the kitchen word 86'd for a sold-out item. A post when an item runs out tells the people still driving over to pick another item or come back. It also shows the next people that the item sells well.
The kitchen and prep, the part the line never sees
Customers see the plate. These posts show the work behind it, which is what a truck owner can show and a restaurant down the street usually cannot.
Short (under 90 seconds, vertical)
5. 5 a.m. at the commissary: the prep before the truck moves
Why it works: Many customers do not know a truck preps in a commissary kitchen before it goes out. A clip from that kitchen shows the steps they never see and gives them a reason to trust the food. Film the prep you already do, cut to the step that takes the longest, and name the commissary in the caption.
Short (under 30 seconds)
6. Testing [item] before it goes on the board
Why it works: A new item gives regulars a reason to come back to a truck they already know. Showing the test batch lets people give opinions in the comments before you commit to the menu. Make one test batch, so a flop costs you little.
Short (vertical, under 60 seconds)
7. The 20-minute setup before the first ticket
Why it works: Setup is where things go wrong: generators, propane and a fryer that has not reached temperature. Someone booking a truck for a party wants to see you are ready for a crowd. Film the same check in the same order each service, so it is quick to shoot.
What customers ask at the window
The same five questions come in by comment and by message every week. A post answers them once, and you can point people to it next time.
Photo carousel (one question per card)
8. The questions we get at the window every week, answered
Why it works: Every truck gets the same questions about parking, cards, spice and whether you come to events. A carousel with one answer per card can be swiped on the lot and sent to a friend. Pick the questions from your own messages so the answers are yours.
Text post with a photo of the catering menu
9. What your catering quote is based on
Why it works: Quotes confuse people. They do not know why a small group costs more per head, or why there is a minimum. A post that lists your minimum, headcount rule and travel fee means fewer quote requests come back with the same questions.
Text post with a photo of the menu board
10. Which items share a fryer, grill or toaster
Why it works: Allergy and dietary questions come up on almost every shift, and a small kitchen shares equipment in ways a customer cannot see. A post that says what shares a fryer or grill lets people decide before they order. Write only what your truck does, and say so if you are not sure.
Text post
11. Why we are not at [spot] this week
Why it works: Trucks lose a regular spot to a permit limit, a private event or a lot that does not allow vending. The people who used to wait there want the real reason, and a plain answer keeps them coming back. Name the rule that stopped you, without blaming the lot.
The bad days and the good ones
When the truck breaks down, the regulars find out from your Page. Post the bad day plainly, and post the good day with the people who made it happen.
Text post with a photo of the truck
12. Closed today: [part] failed, back [day]
Why it works: The first people who need to hear about a closure are the ones who planned to eat there. A clear post with the day and a time to check keeps them from driving to an empty lot. Name the part in plain words, since people want to know whether it will be fixed by the weekend.
Short (vertical video) or photo post
13. Thank you to the group that came out on [day]
Why it works: A thank-you post with the people who came out is something they will share with their friends. Ask before you post a customer's face or name, and use a wide shot of the line rather than close-ups of people eating.
Photo carousel
14. Pairing night at [brewery or taproom]: [item] with [beer name]
Why it works: Breweries, wineries and schools hire trucks for their own events and post about them. A post that tags the host and names the pairing puts your truck in front of their followers as well as yours. Shoot the setup and the first plate, not only the finished dish.
Photo carousel with a short caption
15. Event recap: [number] portions at [event name]
Why it works: A recap with a number gives people who missed the event a reason to book you for theirs. Put the count you tracked in the caption and one photo of the line on each card. Organizers are more likely to share a recap that names them.
Best practices for Facebook as a food truck
How often to post
Start with a location post on each day you open, posted before the window opens. Add a weekly schedule post once a week, and one kitchen clip between them. These are starting points, not a figure from a study: after two weeks, check which posts got comments and make more of those.
Tools that help
- Meta Business Suite: Schedule the daily location post and the weekly schedule post, and create your Page events from one screen.
- Canva: Make the carousel cards and the menu or board graphics at a set size, then export them as images for Facebook.
- Sycamore: Add captions to your kitchen and window clips before you export and post them.
Do
- Post the location and window time before you open, because regulars plan lunch in the morning.
- Use the name on your permit and the name on the sign at the lot, so people can find you by search.
- Film the kitchen clip during prep, not staged after service.
- Keep the daily post wording the same so regulars learn where to look.
- To boost a menu photo, upload it as a new post first, since Facebook says cover photos cannot be boosted.
Don't
- Don't post a spot your permit does not cover, or a lot you have not confirmed allows vending.
- Don't post a customer's face, name or child in a clip or photo without asking first.
- Don't leave a closure up. Post it as soon as you know, and post when you are back.
- Don't post a price or minimum that is not on your current quote sheet.
- Don't run ads that break Meta's advertising standards. Meta can limit how much you spend and what you can advertise.
More content ideas
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