All 15 ideas at a glance
Why TikTok works for insurance brokers
Your buyers are on TikTok, even if many agents assume it is only for teenagers. FYPNow's guide says TikTok has more than 150 million monthly users in the US and that a large share are 25 or older. That is the group buying a first car, a first home or term life, and they look at local accounts before they call.
People find accounts on TikTok through search and the For You feed, so one clear answer to one question can reach someone who has never heard of your agency. Local detail helps: a post that names your county's storm season, your state's claim deadlines or your city's typical flood zones tells a viewer you work where they live.
- Short explainer, under 60 seconds: TikTok's recommended specs are 1080×1920 at 9:16 and 9 to 60 seconds for most content, according to Maybe Labs. Most broker explainers fit that window, and a single claim or single policy term works better than a full coverage tour.
- Photo carousel of a checklist: A list of documents, photos or questions is something a client wants to save and send to a spouse. Use a carousel when the content is a list you would otherwise read aloud on a call.
- Stitch on someone else's claim video: A viewer's denial story or a news clip gives you a hook that already has views. You can answer with the next step a claim-savvy broker would take, which is the part the original poster usually skips.
- Day-in-the-life vlog: Clients want to see that an agent answers the phone and follows up. A short vlog shows the work without showing a single client file, as long as the screens and names stay blurred.
15 TikTok content ideas for insurance brokers
Explain the paperwork
These ideas turn the documents on your desk into short lessons. They help most with viewers who have a policy but have never read it.
Short (under 60s), a screen recording or phone shot of a sample dec page
1. Read your declarations page with me, line by line
Why it works: The declarations page is the first document a client looks for at claim time and the one they have never opened. Viewers can check their own copy next to your video. Use a sample page with the details removed, so you never show a real client's name or address.
Short with on-screen text for each number
2. What 25/50/25 on your auto policy actually pays
Why it works: Liability limits are written as three numbers that most drivers never decode. ReadMyPolicy's guide explains the structure: bodily injury per person, bodily injury per accident, then property damage per accident. Many people carry state minimums without knowing it, and a clear breakdown gives them a reason to ask you for a review.
Short, one claim walked through on a whiteboard
3. Actual cash value vs. replacement cost, on one damaged kitchen
Why it works: Clients hear these two terms at claim time and feel shorted when the payment is smaller than they expected. Showing the same damaged kitchen paid under both settings makes the difference concrete. It also sets up the question every client should ask at renewal.
Series of five Shorts, one word each
4. Five insurance words on your quote I'd want you to define
Why it works: Clients ask brokers about the same words on quotes again and again: deductible, premium, endorsement, binder and certificate. A numbered series makes people come back for the next word, and each part can stand alone for someone searching a single term.
Timed to the calendar and the client call
Each of these ideas has a reason to post this week, such as a renewal notice, a storm, or a call that ended in a question you should have answered on video.
Short (under 60s), phone shot of you at your desk with the renewal on screen
5. Your renewal went up. Check these three things before you accept it
Why it works: A renewal notice arrives on a schedule the viewer can name, so the post reaches people while the letter is still on the counter. Many people pay a renewal without reading it. A checklist before they pay is the most useful thing a broker can give them, and it never needs a rate.
Photo carousel of six to eight slides, or a Short with the same list
6. Storm week: what to photograph before the adjuster comes
Why it works: After a storm, many clients call before they know what to photograph, and the photos decide the claim. A saved carousel is something they keep on their phone. Put the storm type and your town in the title so local searchers find it.
Short, two people on camera, one myth per episode
7. Myth Buster Monday with [a local body shop, roofer or tow company]
Why it works: A partner who sees the damage every week makes the myth believable, and their audience sees your name too. The day of the week in the title gives viewers a reason to come back. Get written permission before you name or tag a partner, the same way you would for a carrier logo.
Short, a plain definition with one on-screen example
8. What a COI is and why your landlord or GC asked for one
Why it works: Small business owners get stuck when a landlord, client or general contractor asks for a certificate of insurance and they have no idea what it is. Searchers type that exact question, so the title should be the question. A COI request often starts a commercial policy conversation.
Behind the desk and on the phone
These show the work between a client's first call and their claim check. They prove you're organized and that someone real answers the phone.
Day-in-the-life vlog, under 60 seconds, screens blurred
9. A Monday at my desk after a storm: the inbox, the phone and the to-do list
Why it works: People thinking about becoming clients want to know how an agent handles a busy week. A day with real tasks answers that question. Keep client names, policy numbers and any open file blurred, because the file belongs to the client.
Short with the steps numbered on screen
10. What happens after you file a claim, from my side of the desk
Why it works: Clients don't know who does what after a claim is filed. They need to know the broker's part and their own part. This answers the call your office gets every time a claim is filed, so you can point people to it.
Short, screen recording of your agency system with client data hidden
11. The four things I pull up before I call a client back
Why it works: It shows the prep work behind a call without showing a client file. Viewers see an organized process, which matters to someone choosing an agent. Pick generic items, such as the policy list and the open items, and never show a name.
Stitch on a viewer's claim story (the original clip stays in the video)
12. Stitch a denied claim and say the one check I'd make first
Why it works: A claim story already has views. A broker who can read a denial letter and point to the next step earns trust quickly. Keep your answer to one check the viewer can do today, and avoid saying whether their claim should be paid.
Questions and proof
These ideas start a conversation in the comments and show real results, with the client details taken out.
Short with the question as on-screen text
13. The client question I got three times this week, answered on camera
Why it works: Questions that repeat across clients are the ones people type into search. Put the question on screen and answer it in plain words. Keep it general, so you are teaching rather than advising on one policy.
Short that ends on a choice, with both options on screen
14. Deductible: $500 or $2,500? Pick one and I'll show the trade-off
Why it works: The deductible is the choice every client makes, and most have no idea how it changes what they pay in a claim. A two-option question brings comments, and the follow-up video gives you a reason to explain the trade-off in full.
Short case story, names and numbers removed, with written consent
15. A coverage gap I found for a contractor, with his name removed
Why it works: A real gap found in a policy review is the strongest proof you can show. The client must agree in writing, and every detail that could identify him must come out. Viewers who work in the same trade will recognize their own risk and call.
Best practices for TikTok as an insurance broker
How often to post
Start with three posts a week, which is the cadence agentautopilot's guide suggests for a single platform. Batch two or three scripts on the same day and post each one on a fixed schedule. Keep your renewal and storm posts on a calendar a week ahead, so they go up when the trigger happens.
Tools that help
- Sycamore: Adds word-synced captions to your vertical videos. Useful because many viewers watch with the sound off, and the captions keep the number and the term readable.
- Phone camera set to 9:16: Shoot in vertical at 1080×1920, the size Maybe Labs lists for TikTok. Keep the on-screen text clear of the right and bottom edges where TikTok places its captions and buttons.
- Screen recorder: Record a sample dec page, a quote template or a claim checklist, never a live client file. Use a sample with dummy names.
- Canva: Build carousel slides and the photo checklist for storm week in your brand colors. Use it for the design, not for any claim figures.
- Calendar: Log renewal dates and storm season so you can film the renewal and storm posts a week before they are needed.
Do
- Use a sample or redacted dec page and say on screen that it's a sample.
- Say you are a licensed agent and your state in the caption or the first line of the video, since agentautopilot's guide says to identify yourself as a licensed agent.
- Tie posts to real calendar events: renewal notices, storm season and the weeks before a lender's closing date.
- Send your carrier's marketing rules or your compliance desk a short message once before you start, not after a complaint.
- Ask a question at the end of each post that a viewer can answer with one word or letter.
Don't
- Don't quote a rate, promise a price drop or say a renewal will go down on camera.
- Don't share a client story with names, addresses, claim numbers or anything a viewer could tie to a person. Insurance producers must protect what the GLBA calls nonpublic personal information, and the fact that someone is your customer can count.
- Don't compare specific Medicare Advantage or drug plans in a post. CMS treats agent communications about those plans as marketing material.
- Don't show a carrier or partner logo without written permission.
- Don't end every video with a request for a quote. Viewers who get a lesson first are the ones who call.
More content ideas
More TikTok ideas: Language Teachers, Local Retail Stores, Parenting Creators, Restaurants, Shopify Store Owners, Skincare Brands