All 15 ideas at a glance
Why Pinterest works for florists
Pinterest is a search tool before it is a feed. Couples plan weddings months ahead and type things like bridal bouquet, wedding flowers for a September barn wedding or Mother's Day flowers into the search bar. A pin you post today can still be found by a bride next spring, which is not true of a story that disappears in a day.
Pinterest's own guidance says seasonal searches start building months before the event, so your holiday and wedding-season content should go up well ahead of the date. Your pins only reach people if the title and description use the words those people type, so write them as a search, not as a caption.
- Short vertical video pin (under 60 seconds, 9:16): Good for a single technique or a stem prep step. Pinterest's specs allow 4 seconds to 5 minutes, and a vertical clip fills the phone screen, which is where most of your viewers are.
- Carousel (2 to 5 static cards, 2:3 or square): Suits a step-by-step recipe or a list, like a corsage kit or a seasonal flower list. Each card can show one step, and people swipe through them in the feed. Carousels are created on desktop, so plan to build them at your computer.
- Image pin with a text overlay (2:3, 1000 x 1500 px): Works for a clause, a question or a price-range explanation that a couple would otherwise ask you on the phone. Keep the words inside the safe zone so they don't get cut off.
15 Pinterest content ideas for florists
Tutorials that answer a question someone types
These ideas answer one specific question a client, a student or a DIY bride has. They keep getting saved long after you post them.
Short vertical video (under 60 seconds)
1. Why your hand-tied bouquet wrap keeps slipping, and the fix
Why it works: Wrap slips are a daily problem in the workroom, and DIY brides search for exactly this phrase. A 40-second clip that names the problem in the first two seconds gets watched to the end because the viewer already has that problem.
Carousel (4 to 5 cards)
2. Prom corsage kit: what goes in the box, step by step
Why it works: Prom and homecoming orders come in during a short window, and parents and students search for the steps before they order. A card for each step, with the supplies shown on the first card, lets a parent save the whole thing as a checklist.
Carousel (3 to 5 cards, 2:3)
3. What is in season in [Month] for [Your City or Region]
Why it works: Clients ask what is in season when they are choosing a palette, and gardeners ask too. A seasonal list tied to your city gives local people a reason to save it and return each month, and it keeps you visible between weddings.
Short vertical video (under 60 seconds)
4. Netting or plastic wrap for a bouquet that travels: which I use and when
Why it works: Delivery florists field this question constantly because customers want to know what will survive a drive. Showing two wraps side by side answers the question with the product in view, and the choice is one your local buyers actually make.
Behind the scenes from the work day
Process footage is the easiest content for a florist to make, because it is the work you are already doing. These ideas turn a normal morning into a post.
Short vertical video (30 to 60 seconds)
5. Flower market at [time]: the stems I bought for [event] this week
Why it works: Couples and event planners like to see where the stems come from, and it shows that your order was made with care. A market run also gives you a clear opening shot with no staging needed.
Long-form vertical video (2 to 4 minutes, split into a series)
6. Conditioning [number] stems the night before [event]
Why it works: Conditioning is the part clients never see and the part that decides whether a bouquet lasts the day. Showing it teaches people why you charge for prep, and it gives planners something to forward to a client.
Carousel (4 to 5 cards) or short vertical video
7. Setting up [venue name] in [time]: what I brought and what I left in the van
Why it works: Venue setup is when the florist, the planner and the venue staff all need to agree. A post that shows the timeline and the kit is useful to other vendors, who may then tag you or repost it.
Image pin with a text overlay (2:3)
8. What's on my worktable on a [wedding] Friday
Why it works: Tools are a search topic for new florists and a curiosity for everyone else. A single photo of the workbench with the items named is quick to shoot between tasks and easy to save.
Client work and proof, with permission
Client work is your strongest proof, but you need the couple's or client's permission before you show faces, names or the venue. Plan these posts around the consent you already have.
Short vertical video (under 60 seconds)
9. From the first call to the reveal: [Name]'s [color] wedding bouquet
Why it works: Couples planning their own wedding want to see the finished bouquet next to the plan that produced it. A reveal shot with a line about the brief is the most-saved type of post for wedding florists, and the brief is what the viewer is asking for.
Long-form video split into 2 to 3 short parts
10. Building a Mother's Day arrangement with a client, step by step
Why it works: Mother's Day is a planned purchase, and buyers look for a florist who will listen. Showing a conversation and a build in one post helps local customers see how the shop works before they walk in.
Carousel (3 cards)
11. The three things I ask the photographer for after every wedding
Why it works: Florists often get tagged and then never receive the gallery. A carousel explaining how to ask for the full set is useful to other florists and to planners, and it shows you care about your portfolio.
Questions couples ask before they book
Each of these is a question you already answer on the phone. Putting the answer in a pin means the next couple finds it before they call.
Short vertical video or image pin with text
12. Pinterest pitfalls: why [number] inspiration pins won't work at [venue type]
Why it works: Couples arrive at consultations with a folder of inspiration pins, and florists see the same mistake every season. A pin that names the problem and offers a better way to bring photos gets saved by the people who are about to book.
Carousel (5 cards)
13. The five clauses in my wedding contract that protect the flowers and the couple
Why it works: Couples read contracts only when they are stressed about money or weather. A short explainer of your deposit, cancellation and substitution terms answers the question before it comes up, and it sets you apart from a shop with a one-page quote.
Image pin with a text overlay (2:3)
14. Outdoor ceremony with a weather backup: what I plan for in [season]
Why it works: Couples in [your area] worry about rain and heat in the same way every year. A plan for the indoor backup, the timing and the cost of a last-minute change answers their worry in one image.
Carousel (3 cards, one per tier)
15. Your budget, your bouquet: three versions I'd build for [budget range]
Why it works: Budget is the first question on almost every inquiry, and most couples don't know what the money buys. Showing three real options at one budget lets the viewer picture the bouquet and makes your price easier to understand.
Best practices for Pinterest as a florist
How often to post
Pinterest's guidance doesn't set a number, so treat three new pins a week as a starting point you can test. Keep one slot for a process or behind-the-scenes post and one for a question a client asked this month. Re-pin your best older wedding and seasonal pins into new boards between the new ones.
Tools that help
- Pinterest Pin builder (desktop for carousels, mobile app for video pins): Carousels can only be built on desktop, so make them at your computer. Video pins go up from the app. Set titles and descriptions in the builder, because the description is used to decide who sees the pin.
- Sycamore: Adds word-synced captions to a short video before you export it, which helps for sound-off viewing on a shop floor or a phone.
- Phone on a tripod or wall clamp: Holds a steady overhead shot of your worktable or a wrap in progress, which matters more than the camera model for a tutorial.
- A saved photo folder per client, with consent notes: Records which photos the couple agreed you could post and which they didn't, so you can check before you pin.
Do
- Get written permission from the couple or client before posting faces, names, or the venue, and keep the message with the client file.
- Put the words your buyers type in the title and description, such as bridal bouquet, prom corsage or Mother's Day flowers.
- Keep text on video and image pins inside Pinterest's safe zone, so the top, bottom and side edges don't cover it.
- Name your city or region in seasonal and venue pins, since local buyers search for florists nearby.
- Ask the photographer for the full gallery after each wedding, and post only the images they have allowed you to use.
Don't
- Don't show a client's home, street or private property in a pin, even if the bouquet looks good there.
- Don't post a couple's wedding photos from a photographer's gallery unless the contract or permission covers marketing use.
- Don't pin a wedding reveal before the couple has seen and approved their photos.
- Don't upload a video that is under 4 seconds or over 5 minutes, because Pinterest won't accept it.
- Don't let a tutorial run long. Viewers who came for one fix leave if they have to wait through the setup.
More content ideas
More Pinterest ideas: Fashion Bloggers